SEO

Wise Business Technologies offers an incredible training program in the field of SEO, SEM and PPC. From designing, writing, and creating pages for the site, it has held itself successfully in the long run. The creative and aspiring team at Wise Business Technologies boasts quality experience in several backgrounds related to SEO, SEM and PPC.
We pride ourselves for the services offered and motivate learners to view any new project as a wonderful opportunity to glow in this industry. We work with an open door philosophy and are available readily whenever needed to give feed backs, support and inspiration to the learners.
We bound ourselves with these core values that include clarity, initiative, performance, ingeniosity, leadership and learning. We provide several Digital Marketing Training to cater the needs of all. The training can be tailored in a way to meet your needs.

Course Topics 

bullet On Line Search Engine Optimization

  • Introduction to SEO
  • Introduction to SEO tools
  • How to choose Domain
  • Title Tag Optimization
  • Meta Tag Optimization
  • SEO Content Writing
  • Image Tag Optimization
  • Key words Optimization
  • Anchor Links Optimization
  • Seo lead qualifying and closing strategies
  • Keyword Placement
  • Pre Optimization Report
  • Key word research
  • Competitors’ website analysis
  • Rewriting robot friendly text
  • Header Tags Optimization
  • URL Selection
  • Seo Website Architecture Planning
  • Sitemap for link Optimization
  • XML Sitemap Creation

bullet Off page Optimization (Search Media Optimization)

  • Introduction of search engines
  • Social Bookmarking
  • Classified postings
  • Article postings
  • Email Marketing
  • Introduction to Offsite Optimization
  • Social media Optimization
  • Hosting of Google sitemap
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Search engines vs. Directories
  • Blog Creation & Blog commenting
  • Creation of forums, participating in forums
  • Participating in groups & Creation of new groups
  • Keyword analysis, website analysis, Competitors Research and Analysis
  • Link building Concepts, One way linking / two way link building advantages

bullet Position Monitoring: (Search Engine Position Marketing)

  • Monitoring website ranking with different keywords
  • Difference between White Hat SEO and Black Hat SEO
  • How to do Seo for Static Websites and Dynamic websites
  • Constant research of updated technology for better positioning
  • Anatomy of Google, yahoo, msn and major search engines
  • Renewal of expiry trade leads and posting new trade leads
  • Research on current popular directories and site submission
  • Changing methodology with change in search engine algorithm

bullet Social Media Optimization

  • Social Networking Sites. (Twitter, Linkdin, Facebook etc)
  • Social Bookmaking Sites. (Stumbleupon, etc)